The Other Side of Innovation
The Other Side of Innovation - A book review The hunt for a breakthrough idea and the strive to bring out the next best successful product that will change the course set by its predecessors. Is this the hallmark of the most innovative companies in the world right now? Most of us would agree. But how do they execute innovation initiatives? How do they put their money where their mouth is?Authors, Vijay Govindarajan and Chris Trimble reveal how to overcome the challenges that lie ahead of the 'eureka moment'. This book is not about strategy formulation.It is about solving execution challenges that revolve around resources, organisation and planning. It is no secret that most young companies continue to struggle to make innovation happen. Ideas are plentiful but more often that not commercialisation hits a road block.This is the premise of this study which is based on 10 years of research in pursuit of the answer to one critical question : What are the best practices f...